Versace Spring Summer 2017 Womenswear Collection

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Versace

Fashion designer Donatella Versace showcased Versace Spring Summer 2017 womenswear collection, on Friday 23rd, during the ongoing Milano Fashion Week. The collection was inspired by the absolute woman’s freedom, freedom of movement and activity, freedom to fight for their ideas and be whoever they choose to be. Naomi Campbell, Mariacarla Boscono, Adriana Lima, Doutzen Kroes, Edie Campbell, Iselin Steiro, and Gigi Hadid are just few of many supermodels who walked down Versace’s runway this season.


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Quite interestingly, Donatella Versace revealed in a side revelation today that she is already over see-now-buy-now. “I tried it with Versus four years ago. And I don’t know, pfft!” she said, raising her tanned shoulders in a shrug. “It’s better to keep refreshing your store with little groups of clothes.” Donatella was upbeat in her preview of the collection she was about to show in London, though. Antony Vaccarello—who left Versus for Saint Laurent—has been replaced with a young in-house team, and Donatella is celebrating the 20th anniversary of the launch of the collection by “getting back to my Versus girl. She’s a bad girl, a rebel. She breaks rules.”
With Bella Hadid walking out first in not much more than a black leather jacket and a chunky pair of biker boots, that box was pretty much ticked. Hadid’s sister, Gigi, and her boyfriend, Zayn Malik, were in the front row, creating a buzz around the event, which was held in the cavernous basement of the University of Westminster. In order to reach that young Versus audience—who knows, maybe even studying at the college—Donatella said she had been working to bring the prices down. “The difference between now and the beginning,” she said, “is that there’s a new metal mesh that is made out of aluminum and really light, so we can now use it!”
Donatella mostly showed club-friendly, body-con clothes: tight little dresses, things derived from army surplus, pieces with sport-mesh inserts, an exaggeratedly cropped MA-1 jacket. She saved the best for last, though, with the silver chain mail. It whooshed from the sides of a little black dress, dangled as a long, drapey earring. More subtly, it was also inserted into the rips in a denim jacket and jeans—a little flash of brilliance.


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What are the ways of looking at women’s strength? At the house of Versace, it’s always been posited as the power of glamour, the enjoyment of knockout dressing, in the context of nightclub and event entrances. But now, Donatella Versace seems intent on moving beyond that. Being satisfied playing the role of arm candy, glitteringly static under disco lights, isn’t enough any more. Strength can be athleticism, energy, a sense of sisterhood. That’s the agenda Versace’s Spring collection seemed to put forward, to a feminist soundtrack written by Violet and Photonz, exhorting an end to passivity. “Living is better than dreaming,” went one of the lines. “Take the leap!”
So Versace’s female crew—models of many ages and far more varieties of shape than per normal—strode out in a collection that majored on outdoor activewear. There were billowy nylon parkas; body-con leggings with tight sporty T-shirts; Teva flatform sandals. Not that this was exactly a camping collection. Versace techniques will out, and the nylon techno fabric was soon threaded with drawstrings, pulled and ruched into a couple of asymmetrically sexy dresses in green and navy blue. Beige rainwear came precisely chopped into a terrific roomy jacket and matching miniskirt diagonally bisected with snaps; leather was deployed as a cropped color-blocked motocross blouson with souped-up nylon track pants.
The casting ran from Edie Campbell to Naomi Campbell, newcomers to Victoria’s Secret stars Taylor Hill and Stella Maxwell, and a class reunion of the likes of Carmen Kass, Caroline Trentini, and Doutzen Kroes. The inclusive casting was underscored by the inclusive variety of Versace specialties on display—not just curve-sculpted black dresses, but also a clutch of the house signature checkerboard and scarf prints, ending up with a few terrific examples of the house crystal chain mail. In the past, those finale dresses would have progressed forth as a tableau of elaborate floor-sweeping gowns. Today, they just marched off at high speed, with Gigi Hadid swirling a navy parka over a flash of darkly sparkly beading bringing up the rear—and that looked modern.


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Versace runway show

Donatella Versace tapped Supermodel Naomi Campbell for her Spring/Summer 2017 ready-to-wear runway show at Milan Fashion Week.

Versace featured a playful, sporty theme with colorful track-and-field-inspired outfits. Neon laser beams lit up the catwalk as the models sashayed in multicolor leather jackets and skirts.

If you love backpacks, the new Versace line has backpacks galore!


Here we go! Versace SS17 Womenswear Runway collection by Donatella Versace, the vice president of the Italian luxury fashion house presented during Milan Fashion Week.

Versace SS17 Women’s Ready-To-Wear Collection Milan Fashion Week Look-01

Active summer: The dynamic Versace life lived with absolute freedom. This collection is all about a woman’s freedom: freedom of movement, freedom of activity, freedom to fight for their ideas, freedom to be whomever you want to be.

Versace SS17 Women’s Ready-To-Wear Collection Milan Fashion Week Look-02

Below-the-knee skirts are liberated by high slashes and wrapped panels, allowing ease and energy in movement.

Versace SS17 Women’s Ready-To-Wear Collection Milan Fashion Week Look-03

The it-bag Versace Palazzo Empire in a fresh summer shade.

Versace SS17 Women’s Ready-To-Wear Collection Milan Fashion Week Look-04

Versace SS17 Women’s Ready-To-Wear Collection Milan Fashion Week Look-05

VERSACE SS17 ultra-lightweight nylon creates a beautiful draping effect.

Versace SS17 Women’s Ready-To-Wear Collection Milan Fashion Week Look-06

The Versace SS17 Womenswear show is starring Jourdan Dunn, Gigi Hadid, Naomi Campbell, and other stars and supermodels on the catwalk to represent the powerful glam of Versace Women. The collection is characterized by feminine modernity, sporty chic vibe and glamour-inspired looks with the presence of fantasy prints, clean silhouettes, athleisure and other extravagant pieces and accessories which really bring fresh new atmosphere to the next level for the upcoming season’s fashion trend.

Versace SS17 Women’s Ready-To-Wear Collection Milan Fashion Week Look-07

Versace SS17 Women’s Ready-To-Wear Collection Milan Fashion Week Look-08

Versace SS17 Women’s Ready-To-Wear Collection Milan Fashion Week Look-09

Versace SS17 Women’s Ready-To-Wear Collection Milan Fashion Week Look-10

Versace SS17 Women’s Ready-To-Wear Collection Milan Fashion Week Look-11

Celebrating the strength of women, and the power of the female future “This show, this show is for the women taking chances

Take the leap, if we do nothing, we get nothing

Take the leap, all we need is a friend or two

Beating hearts and a plan”

#VERSACE SS17 Women’s Show Lyrics by Violet & Photonz – Enjoy to the full soundtrack and show on versace.com

Versace SS17 Women’s Ready-To-Wear Collection Milan Fashion Week Look-12

Versace SS17 Women’s Ready-To-Wear Collection Milan Fashion Week Look-13

Crystal embroideries create a new mesh


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GIGI HADID LOOKS SUPER GLAM IN VERSACE’S SPRING 2016 CAMPAIGN

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Gigi Hadid continues to take over the world of high fashion by landing the spring-summer 2016 campaign from Versace. Posing alongside Raquel Zimmermann andNatasha Poly, this also marks the first time that photographer Steven Klein shoots the brand’s advertisements.

Related: Gigi Hadid Lands First Vogue UK Cover

The images were shot on location in California’s Salt Flats complete with hunky shirtless male models. Giovanni Bianco worked on art direction with styling by Jacob Kjeldgaard.

Gigi, Natasha and Raquel all pose with sleek and straight blonde hair as well as sun-tanned skin, serving major beauty inspiration.

Versace also taps Raquel Zimmermann and Natasha Poly for the advertisementsVersace also taps Raquel Zimmermann and Natasha Poly for the advertisementsGigi Hadid stars in Versace's spring-summer 2016 campaignGigi Hadid stars in Versace’s spring-summer 2016 campaignThe images were photographed by Steven KleinThe images were photographed by Steven Klein

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